Your home is probably your biggest asset. So, when the time comes to sell, you want the best for your investment. In this post, I highlight some important things to consider when choosing a real estate agent.
You can’t beat local knowledge. So, look for an agent who is immersed in your community, has strong networks and is a cheerleader for the area.
Make sure you can trust your real estate agent. Trustworthiness should play a major role in your decision.
Will your agent tell you and potential buyers the truth during a campaign? Will he/she give you professional advice even though you might not like what they say?
“But how do I know if I can trust my agent?” I hear you say.
Communication is the key.
I like my clients to feel that they can tell me anything and ask any question. The experience of selling a home is daunting enough for most homeowners. If communication is good, then the experience is much better—more comfortable and trusting.
What about marketing?
Your property must be well-marketed. It is an upfront cost to you (the seller), so make sure you know the cost.
There are several marketing mediums, including print, online, video and drones. The basic rule of thumb is that all marketing has its place. In my view, the most critical aspect is photography, so never underestimate the importance of a professional photographer.
Your agent should market your property based on your circumstances. Every home and every situation are different, so marketing must be tailored to you. Beware of real estate agents with a one-size-fits-all approach.
“The most critical aspect is photography, so never underestimate the importance of a professional photographer.”
What about Commission?
Commission cost, of course, is an important piece of the puzzle. However, “cheapest is not always the best,” as the saying goes, especially in a moving market.
Remember, real estate agents work for free until they sell your property.
Choose an agent who will negotiate hard on your behalf to achieve the best price. Don’t choose an agent who is just hungry for the next commission.
How can you judge experience & success rate?
Of course, there are good ‘newbie’ agents out there. However, one way to judge ability is to look at an agent’s track record. Don’t just judge sales; also look at the customer satisfaction of past clients. You can do this by reading references and reviews on the agent’s webpage.